Got My Wish

I read my last post and realize now that I got my wish. As 2009 was a struggle for all retailers, Action Dancewear really had to manage its top and bottom lines. And 2010 continues to require guerrilla marketing--both e (virtual) and r (real) businesses. So I was hired back (conceptually) as company Webmaster and Marketing Director. I've been spending nights getting all too familiar with Google's search spider. (It's been paying off greatly--thanks to all you "Kathy" customers!) Today I printed "dancewear stain removal" instructions on the back side of 300 flyer/maps to Action Dancewear. I get to stuff them under wipers at a local dance competition in Kaukauna. Yeah. --did I mention that my daughter is competing?--that kind of adds to the motivation. BTW, here's a tip on winning the spirit award for your dance team by making the MOST noise: 1) Fill 25 empty water bottles with 1/8 of popcorn. 2) Hand them out to fans of your team. 3) Everyone shake the living #8!! out of them before and after your team performs, and any time their name is mentioned. Dads can have fun too once in a while. ;>

Dancewear Store Husband

Hello World! OK, I have to admit that this is my first blog. Before today, I couldn't spell blag. But this isn't about my spelling (which is horrible) it's about my life as the husband of a retail dancewear store savior. I say "savior" because she's always trying make miracles out of chaos. Instead of saying, "you need it when!?", she says "I will astonish you!" This is great, and she indeed does astonish all of her customers--but at what cost? You should listen to our dinner conversations. They're amazing recaps of every possible special order, custom-cut, double-rush dilemma since yesterday's dinner.

My wife teams with a small handful of employees who, together, have more passion about their jobs than the Titan's offense. They literally live and breath dancewear, and beating the challenge of getting the RIGHT dancewear to the right person at the right time. It's truly amazing to me. They make me feel like I should get hobby or something.

But my rub is this..."remember me?" I'm the guy who was kind of your partner when you started this 15 YEARS AGO. Remember how you made me stuff cards under wipers, and staple ads to telephone poles? Remember how I snuck use of the copy machine at work--running exactly 1000 fliers so the office administrator might think she misread the meter? Remember how you used to take me to all the dance events to sit with you between customers? And what about the store? Who painted the store?? Who built the dressing rooms??? Who is the maintenance guy that gets ZERO credit for fixing toilets and sanding tap shoe marks out of the floor???? Dancewear????